Marketing Madness
Webinar Series

Brought to you on behalf of GreenRope and Gerson & Associates,
hosted by Chris d'Eon & Randy Gerson

Live Demo

Our Marketing Madness Webinar Series aims to provide you with up-to-date, actionable advice from fellow industry leaders in sales and marketing. Every month, we will be joined by Gerson & Associates's, Chris d'Eon & Randy Gerson, to discuss marketing trends, trending sales and marketing topics, and best practices that you can use to build and grow your business. Our first set of webinars are listed below. Click on each to register and reserve your seat! You can also browse all our previous and upcoming webinars by date. When you register for any of our Marketing Madness webinars, you have the option to attend the live event, and you'll also be given access to the webinar recording and presentation slides.

Meet our Experts:

Chris d’Eon

With over 20 years marketing experience, Chris has been responsible for Internet, Mobile, Radio, TV, Catalog, Direct Mail, Print and Brand advertising.

Prior to being a marketing consultant that helps dozens of companies implement innovated, cost-efficient, scalable marketing programs, Chris has held the following senior management roles:

  • VP Marketing at Pathway Genomics (Founders-Fund backed)
  • Senior VP at (the largest health database in the world, purchased by Hearst, Inc)
  • Original VP Marketing (public, then bought by FTD)
  • Direct Marketing Manager at Intuit's TurboTax

He has also taught marketing at EvoNexus (startup incubator), WeWork, San Diego State University, Cal Poly and Pt Loma Nazarene. He is the past president of the San Diego chapter of the Direct Marketing Association and has received the The Margaret Sellers Award as marketer of the year.

Randy Gerson

Award-winning Marketing/Sales Leader with two decades of experience. Skilled in increasing ROI with a strong record of outperforming business peers. Talented relationship builder and master collaborator who consistently establishes foundations of service, integrity, and trust. Creates/leads high-performing teams who progress beyond expectation.

Seasoned Marketing Executive delivering superior marketing plans and strategies that achieve revenue growth, cost savings and lead generation across multiple industries. Companies include Xerox, Experian, FedEx, Unitrin Direct, SD DMA, ToGo Brands, The Perfect Workout, and NutraGen. Accomplishments include: leading direct response marketing & sales initiatives; strategic guidance, knowledge of market trends, consumer attitudes, and competitors; building brand awareness, lead generation, pipeline, and revenue; coaching and mentoring teams to ensure long-term customer satisfaction.


Date: September 10, 2020 | Time: 1:00 PM PT | Duration: 1 hour

Customer Experience (CE or CX) is a competitive differentiator in many industries. Customer Journey Mapping is an increasingly popular element of customer experience management, and includes detailed mapping of a customer’s digital and physical experiences with a brand, business or organization.

Join us to learn new best practices on Customer Journey Mapping. It contains practical advice on how to use Customer Journey Mapping to articulate the relationship their business has with its customers in an increasingly complex multi-channel and multi-platform world.

We will also present examples, tools and case studies to help you understand how you can implement this in your company.

Register Now

Date: October 8, 2020 | Time: 1:00 PM PT | Duration: 1 hour

Understanding the competition is a crucial business activity for any entrepreneur or business executive.

By investing even a small amount of time, businesses of any size can develop a framework for making competitive assessments, gather intelligence on business rivals, and understand how to position their own brand, products, and company in the marketplace. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make.

Here are some benefits:

  • Understanding the market
  • Better targeting customers
  • Forecasting the potential for the market
  • Figuring out how the economic climate impacts the market
  • Understanding what competitors are offering
  • Keeping tabs on competitors' prices
  • Determining offerings in ancillary markets
  • Finding new customers

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Date: November 11, 2020 | Time: 1:00 PM PT | Duration: 1 hour

LinkedIn isn't just for professionals and job seekers. Sure, millions of professionals use LinkedIn every day to grow their networks and their careers, but did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy.

We will help to help you navigate LinkedIn as a marketing platform with specific tips, tricks and secrets.

Register Now

Past Webinars:

Date: June 11, 2020 | Time: 1:00 PM PT | Duration: 1 hour

Watch the recording - click here.

Watch Recording

Date: July 9, 2020 | Time: 1:00 PM PT | Duration: 1 hour

Watch the recording - click here.

Watch Recording

Date: April 16, 2020 | Time: 1:00 PM PT | Duration: 1 hour

Watch the recording - click here.

Watch Recording

Date: May 14, 2020 | Time: 1:00 PM PT | Duration: 1 hour

Watch the recording - click here.

Watch Recording