Marketing Madness
Webinar Series

Brought to you on behalf of GreenRope and Gerson & Associates,
hosted by Chris d'Eon & Randy Gerson

Live Demo

Our Marketing Madness Webinar Series aims to provide you with up-to-date, actionable advice from fellow industry leaders in sales and marketing. Every month, we will be joined by Gerson & Associates's, Chris d'Eon & Randy Gerson, to discuss marketing trends, trending sales and marketing topics, and best practices that you can use to build and grow your business. Our first set of webinars are listed below. Click on each to register and reserve your seat! You can also browse all our previous and upcoming webinars by date. When you register for any of our Marketing Madness webinars, you have the option to attend the live event, and you'll also be given access to the webinar recording and presentation slides.

Meet our Experts:

Chris d’Eon

With over 20 years marketing experience, Chris has been responsible for Internet, Mobile, Radio, TV, Catalog, Direct Mail, Print and Brand advertising.

Prior to being a marketing consultant that helps dozens of companies implement innovated, cost-efficient, scalable marketing programs, Chris has held the following senior management roles:

  • VP Marketing at Pathway Genomics (Founders-Fund backed)
  • Senior VP at (the largest health database in the world, purchased by Hearst, Inc)
  • Original VP Marketing (public, then bought by FTD)
  • Direct Marketing Manager at Intuit's TurboTax

He has also taught marketing at EvoNexus (startup incubator), WeWork, San Diego State University, Cal Poly and Pt Loma Nazarene. He is the past president of the San Diego chapter of the Direct Marketing Association and has received the The Margaret Sellers Award as marketer of the year.

Randy Gerson

Award-winning Marketing/Sales Leader with two decades of experience. Skilled in increasing ROI with a strong record of outperforming business peers. Talented relationship builder and master collaborator who consistently establishes foundations of service, integrity, and trust. Creates/leads high-performing teams who progress beyond expectation.

Seasoned Marketing Executive delivering superior marketing plans and strategies that achieve revenue growth, cost savings and lead generation across multiple industries. Companies include Xerox, Experian, FedEx, Unitrin Direct, SD DMA, ToGo Brands, The Perfect Workout, and NutraGen. Accomplishments include: leading direct response marketing & sales initiatives; strategic guidance, knowledge of market trends, consumer attitudes, and competitors; building brand awareness, lead generation, pipeline, and revenue; coaching and mentoring teams to ensure long-term customer satisfaction.


Date: June 11, 2020 | Time: 1:00 PM PT | Duration: 1 hour

For most companies, it’s a confusing time filled with uncertainty. Is it possible for you to find new leads, engage with them and even sell them?

In this webinar, we will share secrets that appear to be working in these bizarre times. We will share ways to finding new qualified leads, communicating with them and build your pipeline of high-intent online prospects. We will showcase new strategies, software, and helpful free tools that can help find ample quantities of quality leads without wasting your budget.

Register Now

Date: July 9, 2020 | Time: 1:00 PM PT | Duration: 1 hour

Did you know that there is a simple process you can follow to help you build effective marketing communications?

Learn the “core” laws of great marketing and you will see conversions increase. Although these laws are not secrets, if you follow them, you will gain the competitive edge.

In this webinar, we will provide you with the steps and thinking you need to take to write amazing emails, create high converting websites and landing pages as well as launch ads that make sense.

Join us in this monthly presentation and discussion from seasoned marketing experts, Chris d’Eon and Randy Gerson.

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Date: April 16, 2020 | Time: 1:00 PM PT | Duration: 1 hour

Watch the recording - click here.

Watch Recording

Date: May 14, 2020 | Time: 1:00 PM PT | Duration: 1 hour

Watch the recording - click here.

Watch Recording